![]() In June 2016, Henkel acquired Sun Products, the manufacturer of Wisk, and soon discontinued Wisk and replaced it with Persil. It was initially sold exclusively at Walmart stores. In March 2015, Henkel introduced Persil ProClean in the United States, a line of premium detergents available in Power-Liquid, Power-Caps and Power-Pearls. Persil's other sub-brands (Le Chat, Dixan, and Wipp) were to be redesigned shortly afterward. In April 2007, Henkel announced a global relaunching of the Persil brand and packaging to mark its 100th anniversary. It was later replaced by Miele's own brand laundry products. Due to this exclusive import agreement and specialty positioning at appliance dealerships, it retailed for up to $40/box in Canada. It was marketed as a premium German detergent that was the "officially recommended" detergent for its washing machines. Henkel sells its Persil formulation in France under the name "Le Chat", as Unilever owns the licence to the Persil trademark in that country.įor a time, upscale German appliance manufacturer Miele acted as a direct importer of Henkel's Persil products into Canada and the United States, where they could be purchased only at licensed appliance dealers. In Belgium, where both Henkel's Persil and Dixan can be found at major retailers, the Persil brand name is given priority by Henkel in its marketing. Henkel markets Persil under the name "Dixan" in Greece, Italy and Cyprus and under the name "Wipp" in Spain and China. Henkel AG manufactures, distributes, and markets Persil in Germany, Poland and most of Europe, Egypt, Lebanon, Saudi Arabia, Syria and the United States. Markets, licensing and distribution Henkel Additionally in the UK, Unilever formerly marketed a range of Persil washing up liquids. The Persil line also includes specialist care products for wool and silk items. There are enzymatic, non-enzymatic, and colour care (containing enzymes, but bleach-free) formulations as well. Persil is sold in powder, liquid detergent, liquid capsule, gel, and tablet forms. ![]() A legal battle ensued which resulted in an agreement in 1927 reserving the use of the mark to the English company Lever Brothers (which bought the company from Jules Ronchetti) in France and the United Kingdom, and to the German company Henkel in the rest of the world. During the First World War, the company of Electro-Chimie, concessionaire for France of the Henkel laundry, signed an agreement with Ronchetti by which it would no longer sell detergents under the Persil brand. In France, the Marseillais Jules Ronchetti launched a soap under the brand "Le Persil" in 1906. Coincidentally, persil is the French word for the herb, parsley. This name was however deemed unsuitable as an international brand because the pronunciation of this spelling is not clear or easy in some languages. The name, "Persil", is derived from two of the original ingredients, sodium perborate and silicate. The invention of Persil was a significant breakthrough. ![]() Persil was the first commercially available laundry detergent that combined bleach with the detergent. ![]() During the washing process, oxygenated perborate forms small bubbles, doing the " work of the washboard"-saving consumers time and rendering the historic method of "sun-bleaching" (by laying clothes out in the sun) unnecessary. The manufacturer had found a method to add sodium perborate-a bleaching agent-to its base washing agents ( silicate), creating what the marketing department called a "self-activating powder" detergent. Henkel & Cie, founded in Düsseldorf in 1876, pursued the opportunity, and on 6 June 1907 launched the first of its kind product, Persil. Fairbank Company in the United States), proved that there was a ready market for better cleaning agents. New cleaning product marketing successes, such as the 1890s introduction of Gold Dust Washing Powder (created by industrial chemist James Boyce for the N. These new products originally were simply pulverized soap. The chore of washing the laundry began to change with the introduction of washing powders in the 1880s. The name was derived from two of its original ingredients, sodium perborate and sodium silicate. It was the first commercially available laundry detergent that combined bleach with the detergent. Persil ( / ˈ p ɜːr s ɪ l/, German pronunciation: ) is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America (except Mexico), China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Germany (Henkel) & United Kingdom (Unilever)Īlbania, Austria, Canada, China, Cyprus, Egypt, France, Germany, Greece, Ireland, Israel, Italy, Lebanon, Mexico, Netherlands, New Zealand, Poland, Portugal, Romania, Saudi Arabia, Serbia, Spain, Syria, Taiwan, Turkey, United Kingdom, United States, Ukraine, Russia, Philippines Persil logo used by Henkel (top) and Unilever (bottom)
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